Zero To Pro - Get It Straight!

Imagine having such clarity that you would know exactly what to set you camera to in every situation! No more guessing. No more hoping! JUST CLARITY!

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"I’ve just completed the GIS Course in Photography by Shmuel Diamond and can honestly say it’s the best investment in photography I’ve ever made! I absolutely LOVED your course! It taught me more than the 2 courses I took at Sheridan College... NOW I get it!"

- Maria Gasiunas, Toronto

The Get It Straight! Photography Course was exactly what I’ve been looking for! Shmuel Diamond is an excellent teacher, showing you the essentials to photography in a clear and concise way. I learned so much about my camera, how to use it, what each and every button does, when to use the different functions for the application you are trying to achieve, and more.”

- Lisa Wells, Napa Valley, Northern California

"I have to say that I am delighted I brought (Get.It.Straight!). It’s brilliant! You set a very clear path through the how and why of people photography, very clearly explaining all the elements which make a stand out image. You have a splendidly straight forward teaching style which gets the information across very lucidly."

- Paul Goby, Naphill, South East UK

If you are not totally confident with your camera and you feel unclear on what exactly you are unclear about...

THIS IS THE COURSE FOR YOU!

This course is a perfectly ordered system that intelligently guides you from A-Z. You are guaranteed to walk away with a clarity and confidence that you could have only dreamed of!


Right now, the information in your mind probably looks like the pictures on the left…



Once you have completed the Zero to Pro - Get.It.Straight!™ Course the information in your mind will look like the picture on the right - GUARANTEED with a 110% no questions asked guarantee- this is how confident we are that this course will yield transformational results for you!

The benefits of organized information include:

            • CONFIDENCE
            • CONSISTENCY
            • SPEED
            • QUALITY
            • AN END TO GUESSING AND HOPING
            • JOY AND SATISFACTION
            • THE ABILITY TO EXPLAIN TO OTHERS

Know EXACTLY what to set your camera to in EVERY situation!


Experience a deep and sincere confidence when shooting in manual mode!


Get the most out of your camera!


Get clarity on all the buttons, modes and menu options THAT YOU NEED TO KNOW!

"When I first started the course, I had some experience in photography, after having done some courses and lots of practicing over the years. I really felt frustrated by some things that I could not figure out. I am SO glad I decided to take the course. All the information that I learned tied up all the loose ends, to a point where I feel extremely confident as a photographer."

- Tamara Friedman

"Over the years I have taken several beginner photography courses, but never got over my fear of “messing up” the camera or felt empowered to make setting choices on my own. Shmuel was the first teacher to hone the knowledge down to just what was needed for real understanding. He has demystified my camera, all the buttons and settings, and even how to think about the reasons to upgrade later to a professional camera."

- Cheryl Razmus, Portland, Oregon

"Though I've had several decades of experience as an amateur photographer, I learned a lot. The course reaffirmed aspects of photography I already knew, corrected misunderstandings I had, and taught me several new things."

- Ed Rawady, Rochester, New York

This course is the fundamental curriculum of our Zero to Pro - Master Class.

The Get It Straight! course will take you on an awesome journey from understanding the mechanics of the image to seeing, with breathtaking clarity, exactly how it all comes together - Artistically and technically.

The system that SD builds over the 5 hours of high quality video has been painstakingly crafted over 8 years. The result is a cohesive system to understanding photography in general, and natural light portrait photography in particular.

You will learn a series of questions and rules (in depth, but with ZERO fluff) that will allow you to know with absolute certainty what to set you shutter speed, aperture and ISO to in every situation. What to set your white balance to. What focal length to use. What focus mode to use. When does it make sense to use an automatic mode. You will learn just how SIMPLE photography can be!

Imagine shooting in manual and only needing to think about ONE variable because all the others have been answered by a set of simple rules that you learned! Imagine having ALL the technicalities worked out so you can concentrate on the subject and have some fun!

The liberation that our students tell us of once they grasp this system is inspiring, and the quality of the photography that follows is amazing. We are told time and time again about feelings of deep and sincere confidence that are so important, not only for taking great pictures, but for keeping your clients feeling positive and enthusiastic, which we all know is a key ingredient to fantastic images!

"I was drawn to photography about ten years ago. The love and appreciation for good photography has been constantly on my mind. My knowledge was pretty basic which gave me "happy accidents” while shooting portraits. Since I have joined the school, I acquired more skills to fulfill my dream of becoming “one with my camera”. Thank You Shmuel for giving us 110% !"

- Ruchy Lebovits

Let Me Show You Everything You'll Get Today

When You Enroll In Our Get It Straight Course!

  • 5 hours of quality video divided into 7 classes, with each class being further split into multiple chapters for easy consumption.
  • The video is produced and presented at a very high standard given in a real-life classroom setting.
  • Full-color 81-page course book. The video lessons go hand in hand with this printable PDF that will help you to review in your own time away from the computer.
  • Each chapter includes a 1-minute re-cap that will help you further in digesting and remembering the information.
  • Homework explanation and demonstration videos at the end of each class.
  • A bonus 15-minute on-location practical demonstration video.

Get Started Today For Only:

$297!



And remember that if for ANY reason you are not COMPLETELY satisfied and would like a refund, just drop us an email within 30 days of purchase and we will immediately refund your money. This is a RISK FREE, absolutely guaranteed product being sold by a company that has been in business for 15 years with a reputation for quality and honesty! check us out at www.shmueldiamond.com

"From one class to the next I was amazed at how much more I knew about the camera and how much more comfortable I felt taking pictures"

- Elisheva Weisel


Complete Course
Complete Course
Camera Buying Guide
Camera Buying Guide
Course Booklet
Course Booklet
On Location With SD
On Location With SD
Personal Homework Reviews by SD
Personal Homework Reviews by SD
Post-Production Workshop
Post-Production Workshop
Certificate of Completion
Certificate of Completion
Discussion Rooms
Discussion Rooms
$995

$297
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More info! Enroll Now!

Course Outline

Class One

What Are The Secret Ingredients?

In this class, you are introduced to the 10 graphical elements that create the basis for amazing imagery and the one key element that when missing renders the picture irrelevant.

  • SD will reveal to you the most simple yet profound laws of composition using the best example images giving you total clarity and a depth of understanding that you would never believe possible!
  • Learn the 10 graphical elements that make the image taste “delicious”.
  • Learn the one element that EVERY image MUST contain to make it a “successful” image.
  • Receive clear instructions and examples of 6 homework assignments that will help you further digest this class's ideas and concepts.


Class Two

Stay Focused!

In this class you are introduced to the three major elements that impact the composition of an image and the fundamentals of focus.

  • Learn the simple, yet never spoken about topic of the point of which your eye enters any given image and what a vital role it plays in holding the composition together.
  • Have your previous (mis)conceptions of the rule of thirds smashed down and learn the profound depth of this widely misunderstood fundamental law of every image.
  • Learn why and how cropping in close improves your photo tenfold.
  • Learn the one word that gives a clarity on focus that you could never have imagined and the three conditions that when not present will make focusing your camera impossible.
  • Receive clear instructions and examples of 4 homework assignments that will help you further digest this classes ideas and concepts.


Class Three

Think Slow, Fast!

In this class you SD begins to reveal the SYSTEM that will give you the clarity that you have been dreaming of! You will be introduced to the concept of exposure in general and shutter speed in particular.

  • Get totally clear on what exactly exposure is. SD leaves all the confusing tech talk at the door and begins to build his unique SYSTEM in simple, down to earth language.
  • Learn the fundamental principle regarding exposure (that most people don’t know) that will give you instant clarity!
  • Learn how simply shutter speed “fits” into the SYSTEM that you will begin to see unfold before your eyes.
  • Watch as SD breaks down shutter speed into two simple components (relationship to exposure & effect) that will give you a breathtaking clarity as to the what, how and why of shutter speed.
  • SD will reveal to you the “magic number” that will make sure that your pictures are always pin sharp.
  • Learn the “steady stance” that will ensure pin-sharp images.
  • Receive clear instructions and examples of 5 homework assignments that will help you further digest this class's ideas and concepts.


Class Four

A Hole Lot Of Fun!

Building on the SYSTEM that was introduced in class three, SD demystifies aperture & depth of field and begins tying the ends together. At this point you will be thoroughly excited as you see the SYSTEM coming together before your eyes, or more accurately, between your ears ;)

  • Just like with shutter speed, SD also breaks down aperture into two simple components (relationship to exposure & effect) alluding to the deep connection between shutter speed and aperture.
  • SD introduces you to focal length (aka “zoom”) with super clear examples and shows you how it affects more than just how cropped in you go.
  • Prepare to have the “full frame sensor” and “crop frame sensor” conundrum solved in a just a few moments— Using as few numbers as possible but not compromising any depth of understanding.
  • Learn why as you zoom in with the more basic lenses your aperture changes, even when you don’t want it to :(
  • Learn the two words to add onto “Depth Of Field” that completely demystify the entire concept and tie it together with focus
  • Learn the four rules (in the correct order) to minimize your DOF that will give you the maximum blur in your background.
  • Find out how aperture is NOT the most important factor that determines your DOF and how this is probably the biggest misconception in photography!
  • Finally SD reveals to you the “Door Analogy” that seamlessly binds together shutter speed and aperture that will leave you breathless as you suddenly realise just how clear everything has become!
  • Receive clear instructions and examples of 3 homework assignments that will help you further digest this class's ideas and concepts.


Class Five

Bringing It All Back Home

In this class SD adds the final touches to complete the entire SYSTEM that he has constructed in your mind, step by step, during the previous classes. Everyone gasps when they experience that “aha” moment when it all comes together! This lesson provides the clarity every photographer longs for but very few ever achieve!

  • SD introduces the final part of the puzzle — ISO. Again, splitting it into two simple components (relationship to exposure & effect), SD seamlessly places ISO into the SYSTEM that he’s built in your mind until now!
  • At this point SD reveals to you the six words that he refers to as “portrait photography in a nutshell”. In these six words are the answers to every question you have regarding what to set your shutter speed, aperture and ISO to.
  • SD takes the door analogy that he used in class 4 to explain the relationship of shutter speed to aperture one step further and shows how ISO is just as much a part of the puzzle.
  • You are then guided through a complicated looking table that will demonstrate to you, first hand, that you are now crystal clear on the exact relationship between shutter speed, aperture and ISO. You will JUMP WITH JOY at this point!
  • SD now demonstrates the above table by taking two pictures with totally opposite settings and achieves the exact same exposure but with totally different effects. The feeling of satisfaction at this moment is indescribable! It is at this point in the course that you will be able to say “I fully understand photography”.
  • Receive clear instructions and examples of 2 homework assignments that will help you further digest this class's ideas and concepts.


Class Six

Sunset Is My Favorite Color

Now that you have the SYSTEM down it’s time to discuss some other important ideas and concepts—Namely Different focusing modes and when they are useful, white balance and how simple it really is and finally the big question—RAW or JPEG.

  • Bypassing all the unnecessary fluff, SD hones in on the two primary systems used to focus your camera and clearly explains, with plenty of poignant examples, what they are and when exactly to use them.
  • Chapter 2 of this class deals with everyone's least favorite subject—White balance. But within a few moments, SD reveals the 3 rule system that he developed that he personally uses at the highest commercial level. This simple system avoids ALL the unnecessary suffering usually associated with the topic. You could never have imagined how simple WB could be!
  • In the following chapter, SD discusses the RAW v JPEG dilemma. He presents the arguments for both sides, tells you exactly what he does and them recommends exactly what you should do. To hear such clarity and decisiveness on the topic is a total breath of fresh air!
  • Receive clear instructions and examples of 4 homework assignments that will help you further digest this class's ideas and concepts.


Class Seven

Manual or Auto? That Is The Question!

This final class ties up the few remaining functions, concepts and techniques that will make a difference to your photography. Auto (although shunned by most) has its time and place. SD discusses what that time and place is. Other topics discussed are silhouettes, the rules for selecting your background and then SD reveals his “Three Golden Rules” to commercially viable portrait photography—a simple mnemonic that you will carry with you always!

  • SD quickly and relevantly explains the difference between Av (A on Nikon), Tv (S on Nikon), P and M and reveals the trick of AEL that turns the Auto functions into useful options in the right situation.
  • The different metering modes and exposure compensation, potentially complicated concepts, are simplified and demystified, and as usual SD explains exactly how and when these functions have a practical application.
  • Learn exactly what a silhouette is and how you can quickly and effortlessly obtain one using your AEL button.
  • Learn the two immutable rules that make finding the perfect background as easy as 1-2-3.
  • At this point SD takes you full circle and closes the course by revealing the “Three Golden Rules” that will have you taking perfect pictures of people every time!
  • Receive clear instructions and examples of 5 homework assignments that will help you further digest this class's ideas and concepts.

Your Instructor


Shmuel Diamond
Shmuel Diamond

In his career spanning nearly a decade and a half, SD has become established as one of the most highly regarded names in event and portrait photography in the international Jewish community at large.

He is based in Jerusalem but is frequently flown around the US and Canada to shoot events for the highest profile families in the Jewish world.

To date, he has shot nearly 1000 weddings and a similar number of other events and family portraits sessions.

He opened up his school of photography in 2010 in Jerusalem, where he lives with his wife and their 8 children.


You can check out SD's extensive portfolios at www.shmueldiamond.com


So who is this course for?

This course is for someone who has a real talent for photography - They have what is referred to as "a great eye". They generally take great pictures (when the elements are on their side) but they know that they don't really understand what's going on. They never really took a time out to understand things clearly. When the elements are not on their side they have zero confidence and the way they approach the technicalities of photography is basically guess work. Shutter speed, f stops, aperture and ISO are words they are familiar with, but they have no confidence in their knowledge of them and most of the buttons, dials and options also seem foreign.

In short, we are speaking of people who have probably completed a photography course or two, but still just don't feel confident when the camera is in their hands. This course is the answer to ALL of these issues!

Course Curriculum


  Getting Started
Available in days
days after you enroll

Frequently Asked Questions


Do I need a camera and if so, which one do I need?
You for sure need a camera! A DSLR is recommended, as you will very quickly get frustrated by a fancy compact or bridge camera. Professional photographers generally fall into either Canon or Nikon users. SD shoots with Canon and recommends Canon, just like Ken Rockwell says "If you're starting out, go Canon today"- It's going to be complicated enough choosing which Canon camera to buy. Please check out our camera buying advice video that you can find as a FREE preview above at the beginning of the curriculum.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long do I have access to the course?
The content will be fed to you according to the curriculum over the course of 10 weeks. This is to help you organize your schedule so you can create some kind of structure for yourself. Once you have received access to a particular class, you will have unlimited access to this course for as long as you like - across any and all devices you own.
Why can't I just learn photography on Youtube?
The problem with learning photography on Youtube is that the information has not be systemized for you. All the information is out there but unorganized information is usually worse than no information at all. Possibly the most amazing thing about this course is how the information has been structured and systemized. Each class builds on the next and the system that SD uses to teach each new concept is the same as the previous meaning that you will see it ALL come together in a magical symphony of information! ;)
Who is this course for?
This course if for people who know nothing about photography but are taking nice pictures on their phone and are interested in it. It is also for people who have been trying to learn photography but with little success. It is also for people who have been successful in learning but feel that there are holes in their knowledge. It is also for someone who is looking for a new direction to go in, like a new mother , or even grandmother ;) The chances are that if you are reading this it is for you ;)

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